Recommended video resolution 1080×1080.įacebook Instant Experience ads open up a full-screen experience after the first click, which can be further customized with a variety of interactive features.The ad type has been popular so far with retailers and clothing companies. This is perfect for displaying multiple products (or various colors of a single product) and a video as well. The Facebook Collection ads showcases multiple images and a main video above it. Video duration range is 1 second to 240 minutes.Recommended video resolution 1080 x 1080.In fact, Digiday estimated Carousel Ads to be 10 times more effective than standard social media ads. It has grown in popularity because its unique scrolling feature allows users to see more content before clicking a link. Carousel Video Adsįacebook Carousel Video ads allow brands to showcase multiple videos (or images) and a link within a user’s Facebook feed. Each type of Facebook video ad is different, so let’s go ahead and break down the specs for each type of video you can produce. There are more than 5 million advertisers now on Facebook and having the right specs for your ads can be tricky. Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16).Recommended to upload the highest resolution video possible.These ads are the sponsored equivalent of in-feed posts and follow similar guidelines. Resolution: 540 x 960 (540p) minimum (1080×1920 or greater recommended)įacebook Video Ad Specs In-Feed Video Ads.Allowed Duration: 4 seconds – 90 seconds.Recommended video formats are MP4 and MOV.This format appears organically in feeds, but often gets “priority” on Facebook feeds. The convenience of cross-posting your Instagram Reels to Facebook expands the viewership and reach of your videos. Stereoscopic: 5120 x 5120 maximum, aspect ratio 1:1.Monoscopic: 5120 x 2560 maximum, aspect ratio 2:1.The resolution and aspect ratio depends on the type of content:.Video length max is 240 minutes (45 minutes if uploading in Sprout).įacebook’s 360 Video allows users to get a complete 360-degree view by scrolling with a cursor on web, by touch or turning the device on mobile.Max file size is 4GB (3 GB maximum in Sprout).Mobile renders both video types to aspect ratio 2:3.
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